Tim Dale

Director, Category Innovation

Tim Dale is Category Innovation Director at FSI, where he works to accelerate the growth of the balanced protein sector.

Biography

Tim Dale is Category Innovation Director at FSI, where he focuses on accelerating the growth of balanced proteins as a pathway to transforming the future of protein. His work combines strategic planning, market insight, and cross-sector collaboration to help the food industry develop solutions that are both sustainable and widely embraced by consumers.

Tim’s career has been shaped by curiosity and purpose. Motivated by a desire to create a healthier, more sustainable, and equitable food system, he operates at the intersection of design and data—using both creative storytelling and analytical insight to foster adoption of innovative food solutions.

Before joining Food System Innovations, Tim built deep expertise in the plant-based meat sector while helping scale emerging brands. Most recently, he led the marketing team at Prime Roots, a Bay Area-based plant-based deli meat company known for its koji-based protein products. Prior to that, he worked at Impossible Foods, where he spearheaded paid media strategy and developed marketing insights and analytics studies to strengthen campaign execution and consumer engagement.

Tim studied Advertising and Graphic Design at Loyola University Chicago and earned his MBA from the University of California, Berkeley. A proud Midwesterner, he appreciates the cultural importance of meat in our meals and traditions. At Food System Innovations, he is excited to help build a future of protein that everyone can crave.